Understanding SSL Certificate

SSL Certificate stands for Secure Sockets Layer Certificate, a technology used to create an encrypted link between a web server and a browser. It allows all transferred data to remain private between the web server and the browser itself.

Imagine submitting your personal details/financial details using an online form to an e-commerce website, you will want to ensure the website is secure, and your personal data will not be stolen by third parties.

What’s the difference between HTTP and HTTPS?

HTTP (Hypertext Transfer Protocol)

• A system for transmitting and receiving information across the internet and its also known as “application layer protocol”.

HTTPS

• To allow website authorization and more secure transactions.

WHY install an SSL certificate?

Improve SEO Ranking
Google will indicate a website without a SSL certificate to have a lower ranking on search results compared to a valuable site that has installed with a SSL certificate. This is the reason why many bloggers are now getting a SSL to secure their domain and website.

Security and Privacy
HTTPS will prevent tampering by third parties and make it more secure for your visitors when they make transactions on your website. It will encrypt all communication, including URLs, which protect visitors’ personal information such as browsing history and credit card numbers. Small business owners should definitely consider installing an SSL certificate to ensure their websites are more secure and private.

Referrer Data
At the point when users goes to a HTTPS site, the referral data is safeguard. This is not what normally happens when user goes through a HTTP site.

All in all, SSL not only safeguards your customers’ data and information, but it also gives them better confidence to purchase and opt-in. Act today, safeguard the privacy of your customers and give them more reasons to buy from you!

Need a custom SSL Plan? Feel free to contact us or drop us an email. We will be more than happy to guide you along every step.

SSL Certificate: Give your customers more reasons to buy and opt-in!

Justin Chong

Digital Marketing Strategist – An Internet marketing enthusiast from Malaysia. Keep up to date on current online trend and marketing knowledge